US Mobile Auto Parts Sales to Reach $5bn in 2018

Here are a few more automotive aftermarket online sales research predictions that caught our eye:

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“The automotive aftermarket will continue its dramatic shift to digital as online retail sales of auto parts & accessories in 2018 will exceed $10 billion for the first time, posting a 16.3 percent increase over 2017, with more than $5 billion of that occurring on mobile phones. Hedges & Company forecasts online sales of auto parts to reach nearly $16 billion in 2021.”  Hedges & Company – Research  


14 percent of buyers in the automotive aftermarket today make purchases online. While this industry ranks as one of the lowest for online penetration compared to other industries tracked by NPD, as it is relatively new to this space, consumer engagement is positive; e-commerce’s share of aftermarket sales has doubled in the last three calendar years.” “Consumers ages 35 and older represent the highest population of heavy online buyers in the market (5+ purchases annually), while the majority of Millennials tend to be light buyers (1 purchase annually).” –  The NPD Group – Research


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Mass eRetailers such as Amazon and eBay have the strongest overall eRetailer portfolios in the Americas.” “The majority of market participants have full product coverage but limited geographic coverage. Amazon is constantly innovating last-mile delivery options across all products. Rapid fulfillment is critical to auto parts growth as it will allow the company to be more competitive with traditional aftermarket sellers.” Frost & Sullivan predicts at least 10 to 15 percent -YoY growth by 2022 for B2C online part sales in the U.S. and Western European markets.” – Frost & Sullivan – Research



About the research authors:

About Hedges & Company:
A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include automotive SEO and PPC, email marketing, automotive market research and mailing lists. Hedges & Company is the only Google Premier Partner agency dedicated to the OEM parts and automotive aftermarket industries. Members of SEMA, Auto Care Association, CAN (formerly PWA).

About NPD
For more than 50 years, the NPD Group has provided unmatched insights in many industries to give our partners a business advantage. We combine consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends and anticipate tomorrow’s—so you can get the right products in the right places for the right people. Our mission is to help you see the current realities and future possibilities for your industry, your customers, and your business. Our people are committed to understanding your needs, answering your questions, and developing deep and long-term relationships. We journey with you, empowering you with knowledge and guidance, so you can optimize for measurable results.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.